The C SEED Vertical TV is where our story first unfolded; the original masterpiece that reimagined what outdoor entertainment could become. Conceived with Porsche Design Studio, it established a new architectural typology: a television that lives underground, protects the purity of the landscape, and rises like a sculptural monolith only when needed. More than a display, it is a transformative architectural gesture, preserving design freedom while introducing a new dimension of cinematic outdoor experience.
A Choreography of Motion
At the touch of a button, the Vertical ascends to its full height in a seamless 15-second rise, a 4.65-meter column emerging with quiet authority. Seven MicroLED panels unfold in a perfectly synchronized movement, locking into a single, uninterrupted plane. Once revealed, the screen rotates up to 135 degrees to align with terraces, pools, and lounge areas — adapting to the flow of outdoor life and enhancing sightlines in ways that resonate deeply with architectural intent.
Daylight Performance, Engineered for Open Skies
The Vertical was designed to excel where ordinary displays fail: in full sun, reflective surfaces, and open-air environments. With over 2.9 million MicroLEDs generating 64 billion colors, a high refresh rate, and a brilliant 4,000-nit output, the display renders cinematic clarity even under direct midday light. The result is a visual experience that merges technology with nature — a living canvas of color and contrast that architects can integrate into landscapes, courtyards, and contemporary estates without compromise.
Despite its monumental scale, the C SEED Vertical disappears with the same quiet elegance with which it reveals itself. With a single touch, the structure descends into its engineered subterranean chamber, returning the landscape to its pure, uninterrupted geometry. A high-fidelity outdoor audio system — featuring weatherproof coaxial speakers and a dedicated subwoofer — completes the sensory experience. The Vertical 201" and 144" stand as a defining synthesis of engineering, movement, and design artistry — the origin of our legacy in reshaping outdoor environments through cinematic innovation.
Explore the VERTICAL 201 & 144 TV
Book a meeting in one of our international showrooms, or schedule a virtual presentation.